‘Artefact’ is a recurring two-page spread, which features a beloved object presented by one of the BK City staff members. This time we decided to examine objects that are not loved by anybody, and did a little searching in the BK's Lost and Found. What we found out will blow your mind!

The "greenest" material is the material that was not used, and the cheapest Black Friday deal out there was the deal that was not bought. It's surprisingly hard not to do or buy something as humans who happen to live in a materialistic and growth-oriented society. Since self-development seems to strongly relate to the things we own or participate in, we constantly fall into the trap of the marketing machine. Where, in the end, we become a salesman to ourselves; "This would actually help me improve my health", or "the new version does have features that I miss in the current version". The result? We buy. 

From Jil Sander x Uniqlo to Dior x Nike, from Tiffany x Supreme to Versace x H&M, collaborations between high and low fashion are crucial to contemporary relationships between brands and the public. On the high end, they offer an opportunity to democratise a brand’s image, de-stigmatising themselves from being exclusive. On the low end, they are a great marketing opportunity. Now part of the mainstream way of fuelling the business, the way these collaborations come together is often telling of the controversies of our society..