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A Reflection on the Materialistic You, by Robert van Overveld.Since self-development seems to strongly relate to the things we own or participate in, we constantly fall into the trap of the marketing machine.…View →
Thoughts on Green, by Valentin Zech.Pick any big company that is on top of its marketing and you’ll find a sustainability section on their website, praising their initiatives and efforts to be sustainable.…View →
LIVE, LAUGH, LABOR, by Tuyen Le.Even though the headquarters in China keep their identity entirely private, their marketing scheme has the whole buying generation in their hands. Have you ever come across an unpacking haul?…View →
High and Low, by Alessandro Rognoni.On the low end, they are a great marketing opportunity. Now part of the mainstream way of fuelling the business, the way these collaborations come together is often telling of the controversies of our society.…View →
What Are You Watching Right Now? Oppenheimer, by Tuyen Le, Nathan Döding, Maja Liro.In order to be a prestigious addition to his list, Oppenheimer’s marketing was explosive, reminiscent only to that of Disney’s revival of Star Wars. The film's marketing is estimated to be at least a third of the total budget.…View →
F*ck Black Friday, by Inez Margaux Van Oeveren.To blame social media and the tremendous materialistic marketing seems too short-sighted. As human beings, we don't even manage to take action. At the end of the day, it's all about consumer purchasing.…View →
Closet and Climax, by Joey Lageschaar.There is something to be said about the influential marketing campaigns that promote certain body types and that to some extent also participate in phenomena such as ‘queerbaiting’.…View →
Fyre Festival, by Jack Oliver Petch.Fyre Festival was a failed event in 2017 that was created as a marketing tactic to boost traction of the talent booking platform ‘Fyre’, owned by Billy McFarland, a social entrepreneur from New Jersey.…View →
Architecture of Entrapment, by Alicja Jurkowska.With more time and observation, I started to understand that malls are also strategic interiors of the city - with small apartments and a hot climate, they have become the default public space for socialising, marking frequent visits to the malls an inevitable…View →
Letting Go Of Enemies In Architecture, by Kevin Lai.Wives have been known to spend their marketing money on books instead of daily break and to waste hours reading book catalogues instead of attending their housewifely duties.’’. - Anne Lyon Haight, 1937, Are Women the Natural Enemies of Books.…View →